The Key to Success in Innovation Part I: The Art of Interessement
Madeleine Akrich, Michel Callon, Bruno Latour
Publications – Article/chapitre
We all know of innovations which either made their creators a fortune or which led to their downfall. It is easy to retrospectively explain success as a stroke of genius or failure as a blatant mistake. Easy in retrospect...but what about innovation in the making? How does the innovator navigate the pitfalls which threaten him?